The campaign’s business objective is to put HealthSparq at the forefront of the patient engagement discussion and provide “a brand lift,” said Burt Rosen, vice president and chief marketing officer for the company.
Whitney Zatzkin, director of the Robert Wood Johnson Foundation-backed Flip the Clinic, and "E-Patient" Dave deBronkart have not had an easy time getting answers from their healthcare providers.
Munck Wilson Mandala Partner Greg Howison shared his perspective on some of the legal ramifications around AI, IP, connected devices and the data they generate, in response to emailed questions.
The Mayo Clinic has made an exciting departure from the norm today by naming Dave deBronkart (aka “e-Patient Dave”) as its 2015 Visiting Professor. This choice not only honors Dr. William J. Mayo’s emphasis on the importance of a diverse medical practice, it puts a spotlight on the necessity of patient engagement. Thanks to all for congratutweets […]